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How to write an Elevator Pitch?

March 7, 2017

 

 

 

We all need to be able to answer those dreaded questions where you’re forced to talk about yourself. “So tell me about yourself? What do you do? Who are you? 

 

When you’re job searching and networking it is important to get that pitch right, as often, you will only get one chance to impress your audience whether it be a phone interview, job interview, networking at events, or even bumping into someone who could introduce you to that hiring manager responsible for that dream job.

 

 

There are three true rules to consider when writing your elevator pitch:

 

(1)       It should be 30 seconds or less

(2)       Your skill (or how you benefit a potential employer) should be clear

(3)       There should be a goal 

 

Here are four key pieces that you can customise and personalise to fit all your networking and new job searching needs.

 

OneWhat do you do?

 

This is the foundation of any elevator pitch. There is no need to talk about a specific job, however you need to identify and articulate what you can deliver.

  • Your professional accomplishments (awards, recognitions, certifications, etc)

  • What’s the common thread in all your jobs? Take a look at your transferable skills and identify the one or two where you really excel.

  • Focus on your essential skill set, what ability have you continued to strengthen in every role?

  • Still in school? Use your major and assess your other interests. What clubs are you in? Who do you admire? What’s your favourite subject?

Have a clear skill set but looking for new ways to talk about it? These are effective:

  • Adept at..

  • Proficient in..

  • Accomplished..

  • Dexterity..

  • Expertise in..

  • Savvy..

 

Two - What is your greatest strength?

 

What’s the best compliment you’ve ever received about your skills?  If you say that your skill set is communication, no one is going to doubt you, however if you say that your skill set is communications and you have a “knack/flair/talent for persuasive storytelling” then an employer has a clearer understanding of your value. Your concise and clear understanding of your abilities will not only lead others to believe in your abilities but also help employers more readily identify how you fit into the bigger picture of your department, field, or industry.

 

If you don’t know what your strength in a particular area is, try thinking about some of the feedback you’ve received.

 

Ashley Stahl, a well-known career coach, advises to use testimonials.

  • Where are you most assured?

  • The opportunity to do…… is what really drew you to your current role (look at the job description and choose an area that interests you and ask yourself why.)

  • Interpersonal – perhaps you are an amazing team player because you have a knack for seeing both sides of an argument.

Try using some of these:

  • Have a knack for…

  • Have a flair for…

  • Quite savvy with…

  • Talented at…

  • Known for…

  • Effective…

  • Penchant for…

Three - What is your goal?

 

What would you like to do? People need to know how to help you. Do you want a new job? Do you want to learn a new skill set? Do you want advice on how to network in their field?

 

If you’re lacking confidence and are afraid to ask, remember people are always looking for people like you. Your elevator pitch positions you as a solution, and hiring managers are always looking for good candidates like yourself to solve their problems.

 

Try some of these:

  • I’d like to gain exposure or credibility in the industry

  • I’m hoping to find a role in..

  • Do you have any suggestions as to how I can..

  • I’m looking for opportunities for me to develop..